Welcome to the University of Miami Social Media Management Education Program

We live in an age of Social Media. What was a nonexistent field just 10 years ago is a driving force behind business today. According to the Bureau of Labor Statistics, careers relating to social media will increase 24% from 2008 to 2018. Social Media is not only a growing field but, it is bringing with it tremendous job opportunity. Simply Hired reports a national average salary of $82,000 for social media marketers.

University of Miami is proud to offer a Social Media Professional Certificate and Social Media Strategist Certificate. This is a cutting edge program, designed to teach the business applications of social media communications. This self-paced online program is convenient, practical, and affordable with the flexibility to begin at a time that works best for you.

*Students have access to the program for 6 months from the date of enrollment. Further access extensions may be purchased for a fee. Upon successful completion of the program, students will have access to the program for one month.

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  • Social Media Management Education Program

    The Social Media Professional Certificate is designed for individuals with little experience with social media, or those who are looking to gain in-depth knowledge so they can control social media to build and extend brand awareness, better service current customers, and leverage social media for new customers. After completing this program, individuals will be prepared for roles such as Social Media Specialist, Digital Media Project Manager or Online Community Manager.

    The Social Media Professional Certificate is a standalone program or can be taken as a prerequisite for those students seeking to obtain the Social Media Strategist Certificate. The Social Media Professional Certificate is comprised of two courses designed to help students understand Social Media and utilize its full potential. The Social Media Professional Certificate courses are:

    Tuition for the Social Media Professional Certificate is $1,499.

    Enrollments are currently being accepted for upcoming start dates. To enroll please click here: Dalton Education

    The Social Media Professional Certificate courses are:

    • Understanding Social Media
    • Planning & Implementing Digital Media Campaigns

    Topics covered in these courses include:

    • What is Social Media and Why it Matters
    • Guiding Principles for Social Media Marketing
    • Understanding Social Objects, Paid Media, Earned Media, Own Media and Content Curation
    • Search Engine Optimization
    • Social Media Optimization
    • Traditional Search, Real-Time Search, and Social Search
    • Social Media Legal and Ethics
    • Identifying Your Target Audience
    • Understanding Technographics and Social Media Maturity
    • Identifying and Building Your Tribe
    • Content Creation and Calendaring
    • Engaging with the Community
    • Leading and Supporting the Community
    • Creating Brand Evangelists
    • Social Media Campaign Monitoring
    • Monitoring for Campaign Effectiveness
    • Monitoring to Manage Reputation
    • Social Media Time and Project Management
    For more information, please contact socialmedia@dalton-education.com.

  • Social Media Strategist Certificate

    Social Media Strategist Certificate is the program for students seeking a greater mastery of social media strategy, organizational development, measurement, and analytics. After completing this program individuals will be qualified for the roles of Social Media Strategist or Director of Digital Media. The Social Media Strategist Certificate consists of two courses:

    • Social Media Strategy Fundamentals and Developing a Social Strategy
    • Social Media Organizational Development, Measurement and Analytics

    Topics covered in these courses include:

    • Social Business Opportunity
    • Understanding Consumer Needs
    • Integrated Marketing Approach
    • Social Sale Cycle
    • Gaining Consumer Preference
    • Helping Consumers Build Consensus
    • Using Social Media to Build Awareness
    • Aligning Mission, Vision and Values
    • Communicating Your Social Strategy
    • Social Media Change Management
    • Aligning with Business Financial Objectives
    • Segmenting by Products and Service
    • Identifying Influencers
    • Engaging Mass Mavens and Mass Connectors
    • Finding Conversation Triggers
    • Selecting the Appropriate Social Networking Sites
    • Selecting the Appropriate Devices
    • Integrating Your Social Initiatives
    • Social Media Management Systems
    • Internal Readiness Plan
    • Understanding QR Codes
    • Integrating Print and Offline with Digital Media
    • Email Marketing and Social Media
    • Integrating your Social Media Strategy
    • Creating a Social Media Policy and Escalation Process
    • Internal Training Programs
    • Ongoing Training Programs and Resources

    For more information, please contact socialmedia@dalton-education.com.

  • Professional Badges



    The Division of Continuing and International Education’s mission is to empower people to reach their full potential through lifelong and lifewide learning. Revolutionary learning experiences are created for our students to ensure that we meet the demands of the ever-changing economy. We continuously measure our programs’ core competencies, instruction, quality, standards, and service.

    The continuing education landscape has elevated an era of innovation and disruption and as such, the Office of Professional Advancement has instituted a badging system.  Graduates of our programs will be able to virtually display a badge, which showcases their new skillset to prospective employers and professional colleagues.

    How does it Work?

    Badges are earned by successfully completing a certificate program through the Office of Professional Advancement. * Upon completion, you will receive an email with instructions on how to collect your badge. Once collected, you can display your badge on social media sites like LinkedIn. Any potential employer will be able to click on the badge for a list of specific skills associated with the respective certificate received.

    *Please call us for a list of approved programs.

    For more information about our career and professional development badging, please call us at 305-284-4000.

  • Have Questions?

Speak to an Enrollment Advisor