Welcome to the University of Miami Negotiation Skills for the Event Planner Certificate Program

In the Negotiation Skills for the Event Planner Certificate program, learning will consist of the core skills to design, plan, and coordinate meetings and events. Meeting and event planners must possess an understanding of the business side of meetings and events. Effective negotiation techniques can be critical to the success of an event and include the abilities of persuasion to frame and adapt interests reflecting opposing viewpoints. Additionally, event planners need strong communication and presentation skills to support their position and carry out negotiations on behalf of their clients.

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Quick Facts About the Program

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  • Career Outlook

    Every meeting, convention, and event is a complex affair with multiple details that must be managed. Whether the event in question is a business conference, a wedding, an art exhibit, a concert, a banquet, or a book signing, the planning stages may take weeks or even months depending on the number of people attending and the elaborateness of the venue and activities. To make sure the event runs smoothly, a planner is tasked with coordinating each step of the process from beginning to end. Before the event takes place, they will meet with the client to confirm basic details such as dates, times, locations, budgets, and the size of the audience. The planner then books and coordinates venues, service providers, transportation, accommodations, and other critical elements. The planner usually monitors the event to make sure the client is satisfied, and audits bills and invoices from the various providers afterward. 

    The U.S. Department of Labor projects a huge demand for meeting, convention, and event planners in the near future, with the employment rate skyrocketing 33% between 2012 and 2022. Companies with offices spread throughout the country—and sometimes throughout the world—will still recognize the value of face-to-face communication at meetings and conferences. Non-profit organizations will need planners to coordinate their various charity events, and government agencies will seek out planners familiar with state and federal regulations to help organize their meetings. Combined with the enormous amount of events related to art, literature, music, and the theatre, the opportunities for meeting, convention, and event planners should remain plentiful for years to come.

  • What Will I Learn?

    The Negotiation Skills for the Event Planner Program promotes the critical thinking, analytical thinking, and problem-solving skills needed to negotiate successfully with both clients and service providers when planning a meeting or event. Students will learn how to gain leverage with vendors, how to use effective communication and negotiation skills to meet the client’s needs through all stages of event planning, and how to frame and accommodate a wide range of interests or opposing points of view. The curriculum also focuses on how to become client-focused by establishing trust and respect at the beginning of the planning process and putting the client at ease while planning is underway. 

    Program outcomes include: designing, planning, and coordinating meetings and events; analyzing the business side of meetings and events; understanding the function and purpose of negotiation; using persuasive techniques to frame and adapt interests reflecting opposing viewpoints; and employing effective communication and presentation skills.

  • How Will I Benefit From UM's Program?

    The University of Miami Negotiation Skills for the Event Planner Certificate Program is unique in that the learning outcomes are integrated using a facilitated, hands-on approach with module deliverables and application-based written assignments. The program components are supported by cooperative learning, inquiry-based learning, and hands-on learning methods. Unlike programs based solely on theory, our program connects academics to the workplace by allowing students to experience learning applications based on real-world utilization of the program content, with the benefit of feedback from an industry professional who is an expert in the subject matter. The instructor also maintains a virtual open door to address questions, clarify program content, and interpret career learning connections. 

    During the course of the program, each students will create an ePortfolio of their completed assignments to showcase program learning and program outcome mastery. This is a valuable tool to demonstrate professional skills and knowledge to current or potential employers.

  • Is This Program Right For Me?

    This program is perfect for veteran event planners as well as those who are new to the field. Planners of every experience level can benefit from honing their negotiation skills and learning cutting-edge techniques for marketing and public relations aspects of planning an event. 

    The online format gives students the freedom to work at their own pace, navigating through modules of content that build on topics presented in the program’s required textbooks. By reviewing custom-curated articles, websites, and other electronic materials, students will expand their knowledge and gain an understanding of current applications in the business sector. Interactive study tools allow participants to review key terms and topics prior to written and objective assessments, and practice quizzes increase skill development and prepare students for module tests.

  • How Long Is The Program?

    The program is eight weeks in length.

  • Program Format & Location

    This program is available fully online.

  • Tuition & Fees

    The price for the course is $3,495, plus the cost of textbooks (approximately $505).

  • Financial Assistance Options

    To learn more, please speak with an enrollment advisor at (305) 284-4000.


  • What Can I Do After Earning The Certificate?

    Graduates leave the program with a new skill set that will enhance their resume, increase their value to current and future employers, and showcase their active pursuit to master modern business strategies and solutions.

  • What Are The Requirements To Earn The Certificate?

    High school diploma

  • Required Courses

    Meeting Planning Essentials, The Business Side of Event Planning, Fundamentals of Negotiation, Avoiding the Pitfalls of Negotiation, and Key Communication and Presentation Skills

  • Professional Badges



    The Division of Continuing and International Education’s mission is to empower people to reach their full potential through lifelong and lifewide learning. Revolutionary learning experiences are created for our students to ensure that we meet the demands of the ever-changing economy. We continuously measure our programs’ core competencies, instruction, quality, standards, and service.

    The continuing education landscape has elevated an era of innovation and disruption and as such, the Office of Professional Advancement has instituted a badging system.  Graduates of our programs will be able to virtually display a badge, which showcases their new skillset to prospective employers and professional colleagues.

    How does it Work?

    Badges are earned by successfully completing a certificate program through the Office of Professional Advancement. * Upon completion, you will receive an email with instructions on how to collect your badge. Once collected, you can display your badge on social media sites like LinkedIn. Any potential employer will be able to click on the badge for a list of specific skills associated with the respective certificate received.

    *Please call us for a list of approved programs.

    For more information about our career and professional development badging, please call us at 305-284-4000.

  • Have Questions?

    For more information, please call 305-284-4000. Our enrollment advisors can answer any questions or schedule a meeting to discuss your goals and opportunities.

Speak to an Enrollment Advisor